Let's Celebrate!

2024 has been quite a ride.

It’s a week before the end of the year, and let’s be honest with ourselves: everyone’s more or less mentally checked out until New Year’s by now. So, I’m going to keep this edition short and light.

Before we can move forward, sometimes we have to look back. It’s so easy to get caught up in the day-to-day- the next campaign, meeting, or task on the to-do list- that we forget to celebrate the wins, both big and small.

So let’s do just that with a quick exercise. It will take less than 15 minutes. I recommend using paper and pen, as writing things down improves memory recall and gives you a better chance at following through on them

  1. Acknowledge your wins. Look back on your year and note down four wins- one win per quarter. It could be something like getting that new laptop you’ve been following up on for months, convincing your boss to be in a TikTok video, launching a big campaign, or anything in between. Whatever you worked at and made you feel good, that’s a win.

  2. Renew your intentions. On a sheet of paper, draw three columns labelled START, STOP and CONTINUE. Under each column, write 1-3 things you will start doing, 1-3 things you will stop doing, and 1-3 things you will continue doing as a working professional. How we approach marketing impacts the outcomes. Marketing is easy, but good marketing is hard, and great marketing takes guts.

I want to celebrate you! Reply to this email and share your wins and/or intentions. If you don’t want to share specifics, that’s totally fine; reply just to let me know you’ve done this exercise— that’s worth celebrating in and of itself.

Marketing is easy, but good marketing is hard, and great marketing takes guts.

See you in 2025,

Nagham