In times of crisis (part 2/2)

Not every issue is a crisis, but every crisis stems from an issue that is ignored or poorly addressed. A major crisis impacts business continuity.

When in crisis, the goal, to put it bluntly, is about controlling the narrative and mitigating impact on reputation and the bottom line. 

Every brand needs a crisis management framework

To be in a position to mitigate a crisis, all the right systems need to be in place so it's caught early and handled before it snowballs. Here is a framework of what needs to be in place at every step of a crisis to reduce the risk of reputation damage:

Pre-crisis:

Anyone who is not an official spokesperson for the brand should not be speaking publicly on any matter relating to the company.